Ben & Jerry’s has revealed a new line-up of lighter ice creams, with less fat and fewer calories than the brand’s regular range.
The new Moo-phoria range (rrp £4.60) contains 128-132 calories per serving, making it the lightest Ben & Jerry’s ice cream on the market.
Rolling out to retailers nationwide, the new Moo-phoria ice cream is available in two fairtrade variants; Chocolate Cookie Dough and Caramel Cookie Fix, with 60-65% less fat and 35-36% fewer calories per portion than similar ice cream products on the market.
Christina Dunn, Ben & Jerry’s UK Country Business Lead, said: “We try to offer something for everyone at Ben & Jerry’s, so we’re excited to have an incredible new option for ice cream lovers who like to indulge less often. Containing only 128-132 calories per serving and full of all the wonderful chunks and swirls that fans adore, Moo-phoria is the lightest way to enjoy Ben & Jerry’s and we expect it to be a huge success.”