Despite a Tesco Express opening two doors away, Spar Great Victoria Street continues to perform well.
The shop differentiates itself from the competition with an inviting hot food offer, unavailable at rival stores. It has also extended its magazine fixture, as this was thought to be one of Tesco’s weak areas. The store’s Noodle bar has been changed to a broader-based food offer. A buy four, get one free weekly deal has been set up to help money conscious consumers. Promotions are also offered on coffee purchases to ensure that customers get good value for money.