Sanjeev and brother Naveen are the driving force behind North East Convenience Stores, which now has 18 stores.
This Whickham store was refurbished last year, and turnover is now up a dramatic 33%.
The store looks impressive with silver shelving, energy efficient LED lighting, effective signage, and bold promotional ends. There is a big local range, Sanjeev reinforces the local ethos with a great selection of historic photos.
A loyalty club has been set up to increase shopper frequency, and a queuing system is effective in boosting impulse confectionery sales.