*Mintel 2019 Soft Drinks Report
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2020 saw several major changes within the convenience channel, including a change in consumer needs within soft drinks. Three key soft drink needs emerged: energy boost, in-home refreshment and socialising, and hydration.
Ice cream has recently seen 9.1% annual growth, with a sales increase of £112m. Luxury tubs are worth £3.6m, accounting for 35% of take-home ice cream growth in convenience. This made Häagen-Dazs the fastest growing luxury tub brand in convenience last summer.
Over the past year, the squash category has seen unprecedented value growth of 11%, which equates to an incremental £53M up to March 2020
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