*Mintel 2019 Soft Drinks Report
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Florette has teamed up with the social media star for a campaign that runs until December.
The limited edition Festive Chicken & Stuffing Slice is available now.
After a big Covid-related dip, this revitalised category looks good to go
With consumers focused on health and wellbeing following the recent Covid-19 pandemic and new HFSS legislation on the horizon, retailers need to be ahead of the curve to maximise the opportunity for healthy snacks.
With health and wellbeing increasingly in focus following Covid-19, consumers are seeking out clean-label soft drinks – including bottled water with clear provenance – so businesses need to keep their finger on the pulse of the latest trends.
The soft drinks category is now worth more than £2.4bn in convenience1 – £113,000 in value per store per year2 – making it the third most valuable category in the channel3. And, with one in four adults who drink alcohol in the UK saying they’re keen to cut down this year4, soft drinks are arguably more important than ever.
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