Category Management Guides
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Promotional Feature
Coffee: warm up your sales
The coffee category is rising in popularity, as more consumers are wanting to drink coffee at home. Find out how to warm up your sales with coffee.
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Promotional Feature
Savoury snacks: adding real crunch to sales
As sales of the crisps, snacks and nuts category continue to grow. Find out how KP Snacks responded to changes while still keeping up with strong demand.
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Promotional Feature
Soft drinks: generating sales opportunities
With one-third of retailers saying soft drinks generate more footfall in their stores, as well as the greatest sales, what further opportunities are there to grow the category in-store? CCEP offers its top tips.
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Promotional Feature
Tea: make more from this essential buy
Tea is a planned purchase, a staple buy for Britain, and with the cost-of-living crisis consumers are not compromising on this expense. Find out how to capitlise on tea sales and extend interest in the category.
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Features and analysis
How to ensure effective category management
With the potential to have a huge impact on retailers’ performance, effective category management can boost sales and basket spend, as well as maximising profits and giving a competitive edge.
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Promotional Feature
Confectionery chocolate: providing versatile purchase opportunities
The versatile chocolate confectionery category covers many different shopping missions – self consumption, sharing and gifting to name a few. Here, Mondelēz International illustrates how independent and symbol retailers can maximise the opportunity in-store.
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Promotional Video
How to cater to shoppers’ varying energy drinks needs and grow sales
The energy drinks category is booming. In this video, Britvic’s head of category management, Chris Newman reveals how successful category management can unlock value and drive sales.
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Podcast
The Recipe For Plant-Based Success: The Convenience Mix Podcast
The plant-based category is going from strength to strength, how can convenience retailers get in on the free-from act?
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Features and analysis
Five top merchandising tips from CCEP for the soft drinks segment
Coca-Cola European Partners believes stocking a wide range of low and no-sugar variants is vital
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Features and analysis
What are the key trends in the soft drinks category?
Affordability and the rise of in-home occasions will increase in importance, says Mark Cumming of Coca-Cola European Partners
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Features and analysis
CCEP: ‘Core segments for convenience are cola, energy and flavoured carbonates’
Mark Cumming from Coca-Cola European Partners discusses the growing importance of soft drinks to convenience stores
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Dear Jac
What categories should you cut from your store?
Looking to cut back on unprofitable products? Dear Jac speaks to a retailer who is culling low margin categories.
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Features and analysis
Take back control of your ranging
Overwhelmed by changing ranges? IRI’s head of convenience Stephen Lampard discusses how to get the most from them.
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Interviews and Profiles
‘Time for retailers to be brave and bold’
Retail director of Sodexo Dev Dhillon shares insights on how store owners can retain customers coming out of lockdown.
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Advice Guide
Sugar confectionery: The heat is on
Strike a balance between exciting NPD and consumer favourites to ensure your sugar confectionery sales stay sweet this summer, says Sarah Britton
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Advice Guide
New Sugro website offers product category information
Sugro has launched a new trade website, intended to provide retailers with free information on key categories
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Products In Depth
Cash in: Worldly foods - Worldly wise
Are you up to date with what’s happening in the world food arena? Tracy West takes you on a tour of the latest trends in global cuisine
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Advice Guide
Wholesaler to retailer: Batley's, Birtley, Coutny Durham - Message from Mars
Retailers who are members of the Batleys depot at Birtley, Chester-le-Street in County Durham, can now benefit from a texting system which alerts them to when Mars representatives will be in the depot, dishing out a special deal.
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Advice Guide
In-store services: Powers of attraction
Providing additional services can mean shoppers make a beeline straight for you – and spend more while they’re there. Aidan Fortune looks at the options
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Advice Guide
SalesOut smart facts: The best new launches of 2010
New launches are the key to invigorating the main convenience product categories. The best ones from 2010 are listed here...