Category Management
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Healthy snacking: how to maximise your snacking sales
The rise in popularity of healthier snacks is guiding shopper’s spending, but is your store equipped with the right range? Find out how to boost your healthy snacking sales.
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Chilled ready meals: how to boost convenience spend
Ongoing cost of living challenges are not only impacting how consumers shop and the frequency, they’re also changing the way they cook and eat. Kepak offers category advice for chilled ready meals.
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Cheese: unlocking the value of a fridge staple
As consumer spending is still led by tight budgets and the changing convenience landscape, discover ways to drive sales and unlock value with cheese.
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Coffee: warm up your sales
The coffee category is rising in popularity, as more consumers are wanting to drink coffee at home. Find out how to warm up your sales with coffee.
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Savoury snacks: adding real crunch to sales
As sales of the crisps, snacks and nuts category continue to grow. Find out how KP Snacks responded to changes while still keeping up with strong demand.
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Soft drinks: generating sales opportunities
With one-third of retailers saying soft drinks generate more footfall in their stores, as well as the greatest sales, what further opportunities are there to grow the category in-store? CCEP offers its top tips.
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Tea: make more from this essential buy
Tea is a planned purchase, a staple buy for Britain, and with the cost-of-living crisis consumers are not compromising on this expense. Find out how to capitlise on tea sales and extend interest in the category.
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Features and analysis
How to ensure effective category management
With the potential to have a huge impact on retailers’ performance, effective category management can boost sales and basket spend, as well as maximising profits and giving a competitive edge.
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Biscuits: crunch time for sales
Whether it’s for self-treating or healthy snacks, biscuits are a perennial favourite among British shoppers. Here, Mondelēz International breaks down the key sectors and explains how convenience retailers can cater to both at-home and on-the-go occasions.
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Confectionery chocolate: providing versatile purchase opportunities
The versatile chocolate confectionery category covers many different shopping missions – self consumption, sharing and gifting to name a few. Here, Mondelēz International illustrates how independent and symbol retailers can maximise the opportunity in-store.