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Category Management


C-store retailers rack up an estimated £1.2bn of lost sales each year. That’s money you cannot afford to lose.

The aim of category management is to boost retailers' profits by limiting lost sales, boosting basket spend and improving stockholding, which in turn boosts cash flow.

These leading suppliers have provided essential advice to help maximise your sales and profits. See how other retailers have developed their own stores and download or print planograms & stocklists.

Supplier advice


Biscuit - Pladis Global

Better Biscuits Better Business will show you how to grow your Biscuit sales through ranging, merchandising and in-store location. Our advice is easy to understand and implement – in fact, retailers who have already tried and tested it saw their Biscuit unit sales grow by 68%. Click here for total biscuit category advice on how to grow your Biscuit sales today.


Chilled Yoghurts and Potted Desserts - Danone

The chilled yogurts and potted desserts category (CYPD) in convenience is worth £249m, making it the third segment in dairy after milk and cheese. With increasing focus on chilled and fresh within the channel why not follow Danone’s top tips, as the #1 worldwide producer of Fresh Dairy Products and the #2 supplier in the UK, and see your category grow.

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Confectionery – Mondeléz

As a leader in snacking we can help you make the most of your sales with our planograms, top tips and advice for the confectionery category.


Nestlé Breakfast Cereals

Nestlé Breakfast Cereals (Cereal Partners & General Mills) is one of the UK’s largest manufacturers of breakfast cereals with many well-loved brands such as Cheerios®, Shredded Wheat® and Shreddies®.  Click here for planograms, top tips and advice for your breakfast cereal category.


Pernod Ricard

Like all the best conversations, the one between Jameson’s Head of Whiskey Science and the Head Brewer of a local craft beer brewery, started at the bar. A swapping of whiskey and beer barrels soon after, resulted in Jameson Caskmates Stout Edition - triple-distilled, blended Irish Whiskey that has been patiently finished in Irish craft beer-seasoned barrels.

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Tea - Tetley Tea

As a much loved tea brand Tetley knows all there is to know about tea. Click here for the latest trends and opportunities to increase tea sales.


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