Alcohol – Page 3
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Product NewsAbsolut Vodka and Sprite RTD cocktail launches in UK
The cans have an MRRP of £2.30 and are sold in case sizes of 12
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Product NewsPeroni Nastro Azzurro 0.0% teams up with Ferrari
To celebrate the partnership Peroni has launched 2,024 limited edition bottles of ‘Tifosi Nastro Azzurro 0.0%
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Product NewsShanky’s Whip Irish whiskey kicks off Costco campaign
The activity will run across 28 depots over three months
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Product NewsJameson kicks off new campaign encouraging football fans to drink responsibly
The campaign comes after Jameson’s partnership with the English Football League
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Product NewsAbsolut extends collaboration with UK Eurovision contestant Olly Alexander
The campaign follows the launch of a limited-edition bottle, Absolut Mosaik, designed by Olly Alexander.
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Product NewsDrinksOne secures distribution rights for World of Zing’s RTD cocktail range
It comes after World of Zing’s recent launch of the world’s first range of RTD cocktails available in Frugal Paper Bottles
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Product News6 O’Clock Gin launches new elderflower flavour
The new offering (70cl, RRP £37) follows the launch of its Spice Orange and Cranberry Gin last Autumn
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Product NewsAbsolut unleashes the buzz with new honey flavoured vodka
The new product will launch to the off-trade in April
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Product NewsSpicy Tamarind flavour joins Smirnoff range
Smirnoff Spicy Tamarind (30% ABV) is available now in 70cl bottles (rrp: £18.50) across the on-trade, as well as grocery and wholesale
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Product NewsGlobal Brands introduces new RTD cocktail range be.
Ready-to-drink giant Global Brands has launched its new cocktail range - be
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Product NewsBeefeater 24 unveils new sustainable makeover
The new look boasts improved sustainability credentials
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Product NewsTequila brand Neurita joins Love Drinks
Love Drinks is tipping 2024 to be the year of the margarita, as flavoured tequila brand Neurita joins its line-up of alcohol brands.
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Product NewsKingfisher Beer Europe rebrands to Kingfisher Drinks
The brand has changed name due to a wider portfolio and presence in more markets
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Product NewsWha Gwan Rum Tonic expands wholesale listings
The RTD rum tonic is now available in over 100 wholesalers across the UK.
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Product NewsBacardi to distribute Teeling Irish Whiskey
From 1 January, Teeling will be distributed by Bacardi in the UK, the Netherlands, Germany and Austria; from February in Sweden; and from March, Belgium
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Product NewsLucky Saint enters the IPA category with Alcohol-Free Superior Hazy
The alcohol-free beer brand has launched its second beer – Alcohol-Free Superior Hazy IPA
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Product NewsDiageo launches new responsible drinking campaign
Diageo has launched a new global responsible drinking campaign: ‘The Magic of Moderate Drinking’ to help promote responsible drinking over the festive period
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Product NewsBudweiser Brewing Group expands field sales team for convenience sector
The group will also launch a loyalty programme for convenience store partners next year
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Product NewsFour Roses Bourbon launches first-ever consumer campaign
Looking to target younger whiskey drinkers, the £400,000 digital outdoor and social media campaign is entitled ‘Don’t Mention It’, and will focus on London and Manchester