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Despite the sugar backlash there’s strong demand for sweets, with plenty of innovation in pack formats and flavours to tempt shoppers.
Chocolate remains big business and embracing consumer demand for sharing formats is resulting in strong sales for savvy retailers.
A later Easter gives retailers more opportunity to excite shoppers with eye-catching displays, gifts ideas and all they need for a get-together.
Get a head start on the longer Easter opportunity by ensuring your treat products are all ready to go from the beginning of January.
Pricemarked chocolate and candy sharing formats still reign supreme, but retailers ignore the growing number of healthier lines at their peril.
Novelty confectionery is a great way to differentiate your store and excite customers over the Christmas period.
Bagged sugar confectionery is still flying, but more sales could be had by adding better-for-you options and dedicating space to kids’ sweets
Demand for chocolate treats remains strong, but today’s shoppers are also keen to try out premium products and those with a healthy twist.
The Easter opportunity goes much further than chocolate eggs as shoppers use the four-day break to celebrate together and indulge
Despite tough competition on price, c-stores can win over the crowds at Easter thanks to the trends for luxurious gifts and self-treating
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