Multi-award winning store Malcolm’s in Tile Hill, Coventry, has been extensively remodelled as part of a new identity in partnership with Nisa. Brothers Paul and Pinda Cheema (right) have retained their strong family values and customer service traditions while enhancing aisle width and adding new internal branding and specialised merchandising equipment. The family also continue to work closely with suppliers to ensure their fixtures are laid out according to the latest trends in key product categories
Displays that pay
High-quality racking and other merchandising equipment has been sourced to enable Malcolm’s to offer maximum impact while at the same time retaining flexibility.
The narrow aisle end units have been specially devised to ensure customers notice the offers without the store having to carry too much stock.
Robust wire bins allow the store team to move extra-special deals around the store.
The displays at the front of store can be easily adapted to take advantage of seasonal fruit and veg, or to promote eye-catching special offers.
Leading in fresh
The store has always been famous for the quality of its fresh produce but the new presentation, in wooden crates and with handwritten price cards, give it an extra dimension.
Pricemarked pre-packed lines with a value proposition sit alongside market-sourced varieties to satisfy the requirements of every shopper.
Strong chilled food and bakery ranges enhance the fresh credentials.
Trading up
The store trades well in alcohol, but the brothers have noticed that customer tastes are becoming more refined.
This new fine wine offering is brought to life by this fixture constructed in partnership with supplier Hatch Mansfield.
An enhanced premium spirits selection devised by Maxxium is also proving popular.
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