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As a Premier retailer of many years I have enjoyed the success of the Euroshopper brand since its launch in 2007. In all my 'many' years in retailing I have never known such a successful own brand which both sells extremely well and also gives the retailer an excellent margin. My biggest Euroshopper product is Energy Drink which has six variants and I currently sell in excess of 60 cases week. And with new Euroshopper lines continually being developed the future is very positive.