Winter cocount rum from Malibu
Malibu is launching an innovative winter-inspired limited-edition coconut rum containing coconut flakes.
The bottle features a window revealing the coconut flakes floating in the Caribbean rum inside, mimicking snowflakes. Malibu is also developing a range of simple, seasonal recipes for this limited edition, while an on-pack neck collar will contain recipes and images to inspire consumers to trial the mixed neck suggestions.
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