Mint and peanut butter added to CDM Oreo range

  • Print
  • Share
  • Comment
  • Save

Cadbury Dairy Milk is bringing two new CDM Oreo variants to the tablets category this February.

Available from February, the two new bars have a flavoured cream filling in two flavours – Mint and Peanut Butter – with added chunks of Oreo cookie, all covered in smooth and creamy Cadbury Dairy Milk chocolate. The launch aims to recruit new young adults to the tablets category.

Cadbury Dairy Milk and Oreo (rrp £1.49 per 120g) continues to be Mondelez International’s best co-branded product. It is worth £20.4m and the small tablet is the third best selling Cadbury Dairy Milk tablet in the UK (Nielsen MAT 24.12.16), while the countline has been hugely successful since launch in August 2014, generating £4.5million sales (Nielsen Value MAT 24.12.16).

The launches will be supported by a £3m marketing investment including OOH, PR and digital support.

 

 

 

 

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • CDM Oreo Mint flavour
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up

I wish to receive the following newsletters:

FOLLOW US