Kinder Surprise is back on TV from September 16 as part of a £5.3m marketing investment.

Featuring the strapline, ‘A treat for the imagination’, the new creative depicts the imaginary world that appears when two children open up their Kinder Surprise eggs and play with the toys they find inside. The ad is set to a youthful new version of the Pure Imagination song, which featured in the original Charlie & The Chocolate Factory movie.

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