Kerry Foods adds GoGo’s to snacking shelves

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Kerry Foods is launching new GoGo’s snacks with cheese pieces and accompanying bites.

Snacking is currently worth £31bn, with 71% of the UK snacking once a day or more (Mintel, 2016). However, with cheese penetration flat at 94.4%(Kantar, 2016), Kerry Foods believes there is an opportunity to deliver growth by opening up adult snacking within the cheese category and creating more opportunities for shoppers to love cheese.

Initially, the new line-up includes three varieties with further flavour and ingredient combinations rolling out throughout 2017.

Full of Beans includes roasted edamame beans with chilli and lime peas, reduced fat cheese bites and dark chocolate covered coffee beans and pretzel sticks

Oat–Tastic includes spicy roasted corn and roasted edamame beans, reduced fat cheese bites and fruity and seeded flapjacks

Protein Power contains soy broad beans and roasted edamame beans, reduced fat cheese bites and Chorizo bites

GoGo’s Full of Beans and Oat-Tastic are available in 55g packs (RSP: £1.50) and Protein Power is available in a 70g pack (RSP: £2). The launch will be supported through disruptive shopper marketing, sampling and geo-targeted digital campaigns aimed at disrupting snacking.

Readers' comments (2)

  • Kerry stopped calling at my shop in October after 10 years with no explanation or response to my phone calls and emails.

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  • CW,

    Thank you for your comment. The KerryFresh direct to store van business (trading as Fresh to Store) has been owned and operated separately from Kerry Foods for some time now. Although should you wish to order GoGo’s or any other Kerry Foods products you can do so via a number of routes including delivered wholesale and cash and carry, and for any further information please visit www.chilledexperts.com

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