Independent own-brand brings back festive favourite
Independent, the own brand from Costcutter Supermarkets Group, is bringing back its festive favourite turkey, stuffing and cranberry sauce sandwich following its huge success last year.
The limited edition sandwich (RRP £2.69) features all the key elements of Christmas, crammed with butter-basted turkey, herby stuffing and cranberry sauce.
The festive feast adds to the extensive pre-packed range, which includes 20 different variants from standard and deep-filled to wraps and ‘triples’.
Jodene Rogers, head of marketing for Independent, said: “Our Independent sandwiches are extremely popular with retailers and shoppers alike and are a key component of our food-to go offer. The festive favourite was extremely popular last year so we’ve brought it back again to help our retailers drive additional sales at this key trading period and once again it’s available as part of our meal deal offer.”
Costcutter retailer Asmat Saleem said: “We serve a wide range of shoppers and since introducing Independent sandwiches we’ve seen really strong sales. The festive edition will certainly satisfy our shopper’s Christmas cravings.”
Produced by leading manufacturer, Greencore, the Christmas sandwich is available from now until Christmas Eve and is available as part of a meal deal offer, which comprises of a sandwich, crisps and a selected drink, for £3.00.