Heineken has announced it will be a Worldwide Partner of Rugby World Cup 2019 in Japan.

The new agreement with the sport’s governing body, World Rugby, will see Heineken continue as an official partner of rugby’s leading global tournament. 

Heineken’s relationship with World Rugby - one of the most recognisable and longest-standing partnerships in sport (Neilsen) – dates back to 1995. The new deal encompasses Rugby World Cup 2019, Women’s Rugby World Cup 2017 and the World Rugby Awards 2017.