Butterkist is re-establishing its Salted Caramel popcorn back under the Butterkist brand as a core product.

The 160g Butterkist Salted Caramel bag (rrp £1.49) has moved back under the core range to improve visibility and accessibility.

Butterkist is the only mainstream brand to have introduced a Salted Caramel flavour into the market.

Anjna Mistry, senior brand manager at Butterkist, said: “Our Butterkist Salted Caramel really appeals to younger, more affluent consumer as they see it as a modern offering alongside our very successful Toffee Popcorn.

“We’re confident that bringing the flavour back under the core range will establish this product as a part of the core offering, appealing to consumers who are looking for a sweet indulgent treat for upcoming sharing occasions, such as Halloween and Christmas.”

For stockist details or enquiries call 01977 692500 and for more information on Butterkist, please visit www.butterkist.co.uk or visit the Butterkist Facebook and Twitter pages.