Ben & Jerry’s gets Topped with with extra chocolate
Leaders of the luxury ice cream herd (Nielsen Data. Total Coverage UK, volume sales 52 w/e 06.12.15), Ben & Jerry’s is adding an extra layer of tastiness to its portfolio with Ben & Jerry’s Topped .
The three new lines (rrp £5.49 per tub) are all topped with soft spoonable chocolate and extra chocolate chunks.
Topped: Salted Caramel Brownie features brownies from New York’s Greyston Bakery, chocolate ‘ampersand’ shaped chunks & salted caramel swirls, topped with soft chocolate topping kind and chocolate chunks on top.
Topped: Chocolate Caramel Cookie Dough is made up of chocolate ice cream, caramel swirls, ‘ampersand’ shaped chocolate chunks and cookie dough chunks, finished off with a chocolate topping and chocolate chunks.
Topped: Strawberry Swirled combines vanilla ice cream, strawberry and marshmallow swirls, shortbread chunks, white chocolate ‘ampersand’ shaped chunks and a white choc topping with extra white chocolate chunks.