Ben & Jerry's back on TV
Unilever’s wacky ice cream brand Ben & Jerry’s returns to TV screens this month as part of a £5m marketing investment to promote its Core range. Starring brand ambassador Woody the cow, the adverts run with a ‘Join our Core, all you need is a spoon’ strapline. In addition to the ad, the launch is supported by cinema, digital, customer marketing and sampling activity.
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