Martin McColl is to dramatically increase its food to go offer as part of an accelerated store development programme.
The company, formerly known as TM Retail, is working with suppliers Cuisine de France and Country Choice in a trial of in-store bakery formats. The intention is to have 200 bakeries across its McColl's c-store estate within a year, a dramatic increase on the previous number of 13.
Trading director Tony Start told C-Store: "All c-stores, and probably a lot of CTNs, should have a bakery and we know our stores can sell a lot of sausage rolls and pastries, as well as hot tea and coffee."
The company is also revamping its alcohol offer through a project with the Wine Cellar-owned Booze Buster brand.
A trial is running at 10 Martin McColl stores under the Booze Buster banner with new pos material, cheaper prices, case deals and a bigger spirits range.
Martin McColl is overhauling its entire 1,300-strong estate of c-stores and CTNs following a management buyout last year. New fascias are being rolled out under either the Martin's, McColl's or RS McColl banners, which highlight key categories by using suppliers' logos.