Arla adds more flavour to Skyr yogurts range

  • Print
  • Share
  • Comment
  • Save

Arla is getting ready for winter with the extension of its Icelandic style yogurt range Arla skyr, introducing limited edition Pear, Apple & Cinnamon for the winter.

Arla skyr, now worth £14.4m, following its launch in April 2015, appeals to shoppers looking for a yogurt thatis high in protein, fat free and with reduced sugar content. The range has proved popular with health conscious consumers, specifically those looking for a good start to the day, with 47% of shoppers enjoying the product at breakfast time. (Kantar usage 52 w/e 14th Aug)

The new limited edition Arla skyr flavour contains skyr layered with a fruity apple and pear compote with cinnamon.

Louise Hagger, brand manager at Arla UK, said: “We’ve had a fantastic year – achieving 8.4% penetration which for a brand that launched under two years ago, is pretty impressive. Arla branded yogurts have now climbed to a 1.4% of the total market share

“This latest addition is a great fit for the winter months, with the ingredients ones that consumers will associate with hearty, warming winter dishes - yet the best thing is this yogurt comes without the guilt factor.”

Arla skyr is available in 450g (RRP £1.69p) pots in three flavours; Simply Natural, Mixed with Strawberry or Mixed with Honey and in 150g pots (RRP £0.85p) in four flavours; Sour Cherry, Strawberry, Mixed Berries, Blueberry and Elderberry.

 

 

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Skyr new flavour
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up

I wish to receive the following newsletters:

FOLLOW US