Andrex has rolled out a compressed version of its newly improved Classic Clean variant, allowing space conscious customers to enjoy the same quantity and quality roll but in a 25% smaller pack.

With the new 16-roll pack format (RRP £7.49) consumers simply squeeze the roll to reshape and use as normal, offering a space-saving opportunity and allowing space-conscious consumers and families to purchase a larger pack size.

Classic Clean Compressed also offers retailers effective utilisation of their shelf space; with the pack being dual-faced, it can be merchandised to be either front-facing, or side-facing.