Philip Morris Ltd hosts plain packaging advice website
Philip Morris Limited (PML) has developed an educational website to help retailers with the plain packaging transition.
The MyDrive Online site, which is accessible now to all retailers on registration, includes: Educational videos, PML brand and pricing information, the do’s and don’ts of plain packaging and interactive puzzles.
The site also includes an online profile for each retailer and entry to a community of retailers to share insights, learnings and concerns. There is the opportunity for retailers to feedback on general “hot” trade topics and a rewards programme for Drive members.
The site is also available to download as a ‘pmimydrive’ app through the Appstore and Google Play.
In preparation for the smooth transition to plain packaging, Philip Morris sent Ralph Patel (NFRN President) and Dee Sedani (award winning Derbyshire retailer), to Australia to learn how retailers there have managed the transition to plain packaging since it came into force in 2012.
The two retailers were filmed during their trip to document their and the Australian retailers’ first hand experiences. These videos are available to view on MyDrive Online. The videos include information on how to organise the gantry, how to maintain footfall, key preparation strategies for staff and how to support the launch of new SKUs.
Ralph said: “Meeting like-minded retailers who have experienced the process first hand means PML can, through our videos, help educate the UK trade on best practice to cope with plain packaging.”
Dee added: “I urge retailers to watch the videos to really understand the issues that they will face before and after plain packaging hits their stores. It is essential that they plan now, know their products and get their prices right in order to win in the marketplace.”