Walkers promo creates conundrum

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Pepsico has created an air of mystery for its latest Walkers on-pack promotion. The ‘What’s That Flavour?’ campaign gives consumers the chance to win one of three £50,000 prizes by correctly identifying the new Walkers flavours.

The campaign hopes to build on the success of previous Walkers initiatives such as the Walkers Flavour Cup and the Clash of the Comics. The three mystery flavours are available now in single bag and multipack formats. Pepsico has also introduced smaller case stackers and ‘ready to sell’ clip-strips in mixed cases of 24 packs, to allow retailers with limited space to participate. The promotion will be supported by a marketing activity including TV advertising.

The three mystery flavours will be revealed on March 12.

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