P&G is covering all bases with a new shampoo and conditioner range created to suit every member of the family.

Clairol 5in1 offers five key hair benefits including gently cleansing, conditioning, softening, nourishing, smelling fresh and detangling.

The range is available in 26 SKUs in sizes 200ml, 400ml and 700ml and is available in fragrances including camomile, fruity, honey, aloe vera and ginseng.

The launch is being supported by a 10-month ITV/ITV player sponsorship of weekly afternoon programmes from next month. There will also be PR and in-store marketing.

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