Nestle unveils Kitkat Lucky Break promotion

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Kitkat consumers will have the chance to win European flights thanks to the brand’s new partnership with Monarch and Aer Lingus airlines. The Lucky Break on-pack promotion will also offer the chance to claim £10 off a European return flight by collecting three promotional wrappers. Nestlé claims that the collect and save element will drive frequency of purchase and footfall in store.

The promotion is available across all Kitkat formats and runs from 27 January to 10 March. Stock will be available from 6 January. Lucky Breaks will be supported by £3.6m Kitkat brand media activity over the promotion period, which will include TV and digital advertising.

Kitkat is the second largest singles brand, growing ahead of the confectionery singles category, at +1.5%, according to Nestlé. The total Kitkat brand is worth £206m.

Readers' comments (7)

  • I have entered my code as found on the kitkat wrapper but each time I do it comes up that the verification code is wrong.No matter wether I enter any of these letters in upper or lower case,numbers upper or lower case,it comes back the same.What a crap site and a total waste of time.Ive done it now about 10 times,even an idiot wouldn't get it wrong that many times!!!!

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  • i have eaten kit kats for 50 years and loved them.thank you.

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  • i think its a little bit silly and people just pay 2 pound or so to know that they haven't won anything

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  • You seem to make it so difficult to enter this competition. I keep hitting a brick wall , when trying to complete my entry

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  • This seems designed to frustrate customers. I seem to go round in circles , trying to enter my code

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  • My code was easy to enter I don't understand the difficulty :/

    You simply need to register, log in, enter your code(I entered mine all in capitals) and play the human verification game. I imagine if it says the verification isn't right it means you've not played the verification game or you haven't waited to let it load.

    If you win anything the it goes to the 'my codes' section and you get a verification email immediately.

    Also you can only enter between 9am and pm.

    Hope this helps~ ^.^

    P.s. If you still have no luck and don't want your codes I'll be more than happy to take them off your hands :P

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  • codes are hardly even visible and not clear what letters/numbers are massively annoying.

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