Lucozade announces Formula 1 deal

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Lucozade has announced an innovative five-year performance partnership with the Vodafone McLaren Mercedes Formula 1 team in a bid to drive sales nationwide.

In addition to branding on the car and drivers’ overalls, Lucozade will supply Jenson Button, Lewis Hamilton and Vodafone McLaren Mercedes with its range of sports nutrition products. Maintaining energy and hydration levels will be vital to the drivers’ performance, Lucozade says.

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