Foster’s celebrates vintage year with glass promotion
Foster’s drinkers have the chance to win a vintage beer glass when purchasing packs of limited edition 1888 Foster’s cans as part of the brand’s 125th anniversary celebrations.
Available from this month until October, the promotion offers Foster’s fans one of 125,000 ‘stylishly-designed’ 1888 glasses when purchasing a pack of 440ml and 568ml limited edition cans, which also bear the vintage brand logo honouring the birthday.
Retailers will be offered a range of vintage themed POS over the summer months, including posters, barkers and shelf fins, to raise awareness of Foster’s 125th anniversary year.
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