Nearly 1,500 c-stores signed up to bigDL marketing app

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Nearly 1,500 convenience stores have now rolled out bigDL’s mobile coupon and beacon technology in store, according to the digital marketing company’s latest results.

The number of bigDL-enabled c-stores increased by 76% in the fourth quarter compared to the previous three months, while app downloads also rose by 76%.

The number of retailer deal views increased by 49% to 462,476. Deals were shared by users almost 80,000 times, up 42% from the third quarter.

The app allows participating stores to showcase their best offers to local customers, including exclusive bigDL coupons which can be redeemed in store.

Matt Norbury, CEO of bigDL, said: “We began marketing the app more aggressively in August and in both Q3 and Q4 we have seen a dramatic rise in app downloads and engagement.

“Having joined forces with the Today’s Group and News UK in 2016, national roll out of our beacon and mobile coupon technology across the convenience sector continues. We are looking forward to continued rapid growth in 2017.”

Readers' comments (3)

  • My store has bigdl and the customers like it. Given me a reason to talk to some customers who don't come in very often and have sen them come back more since. I'm still doing leaflets but see this as the way customers are going

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  • Have it in my store and not really made a difference. I thought customers would be aware of Bigdl but if I am having to spend my time and effort promoting the brand what's the point?

    May as well promote my own store as opposed to a third party platform. Just another company trying to use retailers in the short term to build up their brand so they can profit further down the road from suppliers.

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  • Hi Ravi

    We would appreciate the opportunity to discuss this with you further. The key aim of bigDL is to help drive footfall and sales in your store. As you can see from our recent press coverage, consumer awareness of the app is growing rapidly.

    The app is hugely popular and frequently sits in the top 5 Lifestyle charts on the App Store. As the number of app downloads increase, so too does the number of customers local to your store who will see the deals you have on offer. This includes exclusive bigDL mobile coupons. They’ll even get directions to your store.

    bigDL offers enormous benefits for retailers who embrace the scheme.

    Please contact us at hello@bigDL.com so that we can fully clarify the benefits of bigDL with you.

    Best wishes

    bigDL

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