Londis retailers are being given access to six products at “industry leading” prices each week as part of a new promotional drive.

The Super Six campaign is supported by retailer leaflets and advertising on the Londis online sales platform as well as national advertising.

Londis retail director John Pattison said: “Working with leading brands, we have invested in heavily to give retailers market leading prices on key brands and products.

“Ensuring that retailers have a few standout offers, alongside their broader promotions helps drive shopper recognition of Londis’ value credentials as well as that all important footfall and increased basket spend,” he added.