Best-one ranked third best c-store brand in Which? survey
Best-one has been ranked third in a Which? consumer satisfaction survey of convenience stores, behind M&S Simply Food and Little Waitrose in first and second place respectively.
In a survey of more than 7,000 UK shoppers, customers were asked to rate stores and online operations based on their experience in the past six months on categories such as quality, value for money, service from delivery drivers, how easy it was to find products, and whether shoppers would recommend the retailer to a friend.
In the supermarket category, Waitrose won with a 74% customer score, followed by Marks & Spencer (73%) and Aldi and Lidl tied in third place (72%). Morrisons (70%), Iceland (69%), Sainsbury’s (67%), Tesco (66%) and Asda (62%) completed the top nine.
In the convenience store category Best-one was ranked third with a 64% customer score. The M&S Simply Food chain led with a 75% customer score followed by Little Waitrose (66%).
Premier tied with Sainsbury’s Local in fourth place with a 60% score, followed by Londis (59%), Costcutter (55%), The Co-operative Food (55%), Budgens (54%), Nisa (54%) and Spar (51%).
James Hall, symbol development director at Bestway Wholesale, said: “Which? is widely recognised as the foremost authority in offering consumers sound, fair and impartial advice so to have Best-one rank so highly in their Convenience Shopper Survey is a fantastic achievement.
“The intensive work that we have been carrying over the past year in putting the shopper at the heart of our offer and tailoring stores to the local demographic is obviously resonating with consumers. To see Best-one only pipped to the top spot by M&S Simply Food and Little Waitrose is a testament to the work that both our business development teams and members have put in to meeting the needs of today’s modern shoppers.
“Which? report proves that as brand, Best-one is the most recommended symbol brand among customers and is vindication of the investment we have put in over the past year.”
Iceland was ranked best online supermarket with a 77% customer score, followed by online-only retailer Ocado (76%), Morrisons (74%) and Tesco (74%).